Lateral Marketing is Reaching a Fever Pitch

An article in the current issue of the National Law Journal discusses how the lateral market in Chicago is reaching a fever pitch.  It's not much different in the rest of the country. 

While many lawyers make a lateral move for more money or the chance to expand their practice, laterals are frequently no different from law students whose first priority is to find a firm in which they feel comfortable.  Law students repeatedly cite their fit with a firm's culture, values and style as a primary reason why they select one firm over another.  Wiggin & Nourie, a New Hampshire firm has an innovative way to attract laterals by introducing them to their culture in a Web video on their home page.  Check it out by clicking here or going to www.wiggin-nourie.com under the caption "In Our Own Words".