Last week, Peter Marx, President of Legal Insight Media, addressed the New York chapter of the Legal Marketing Association on the subject of videos for law firms. He showed aTrueView video on Day Pitney's diversity program which can be seen at this link. The most significant thing about this type of video is that it has impact and credibility while the cost is only about $10,000. In light of the financial crisis and a recessionary economy, law firms will be looking for ways to save money in their marketing budgets but retain the benefits of authenticity and excitement that video can bring to websites, blogs, newsletters and e-mail communications.
Comments