College Admissions Lessons for Recruiting Law Students

An article in this morning's Boston Globe called "Colleges turn to Web tools in hunt for '08 freshman" has important lessons for law firms seeking to recruit law students.

College admissions is rapidly moving to online social media and taking advantage of podcasts, blogs and videos. Students are all wired and relate to the Web far more than traditional media. Web 2.0 is clearly here with regard to the online generation.

In order to keep up with the younger generation, recruiters need to speak to them through Facebook, YouTube, iTunes and other websites with which they're involved every day.

What students really want is to understand through a medium of their choice what it would be like to be a student at a school that interests them. Law students are no different in how they narrow their choice of law firms.