Online Video Sites want Professionally Produced Programming

An article in this week's Business Week describes a trend toward quality with regard to online video.  The Pew Internet & American Life Project reports that more than 57% of U.S. Internet users say they have downloaded online videos.  But the days that anyone with a video camera could put something up on YouTube and expect people to watch are coming to an end.  Slick new shows produced for the Web are coming on rapidly, so a clever idea has to be pretty good if the graphics don't measure up.  Law firms, that need to be aware of their image as professionals,  should recognzie that "cute" videos may not be as effective when everyone's producing them.