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October 30, 2007

Google versus Microsoft: Recruiting Videos

To appreciate the job that Microsoft has done in their video described in the previous post, check out Google's recruiting video on YouTube at http://www.youtube.com/watch?v=JcXF1YirPrQ.

Although Google's recruiting video tries to be down to earth and authentic.  It just doesn't work.  It adds minor video effects that don't support authenticity, and most important the employee interviews appear to have been carefully scripted.  In fact, some participants appear as though they've memorized their lines.

Google may be giving Microsoft a tough time in the marketplace and it's one of the hottest places to work, but they've got a long way to go to catch up in their recruiting videos.

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