Law Firms Recruit the YouTube Generation

An article in this morning's New York Times discusses how law firms are waking up to the fact that online video is a great way to reach law students.  The article discusses examples of firms that have spent substantial amounts to create professional videos.  This may be the YouTube generation, but that doesn't mean that YouTube quality will impress Web savy law students.  If you want your firm's video to achieve the desired effect don't just grab a video camera and start shooting.  Get professional help.  For example, here's a link to play a recruiting video we produced for the U.S. Navy JAG.