Navy JAG at forefront of Web Video Recruiting
We're pleased to be helping the US Navy JAG be a leader in recruiting law students. Check out a video we just produced for them on the Navy JAG’s website www.JAG.NAVY.mil or by
clicking on this link or by pasting this url into your browser:
http://link.brightcove.com/services/player/bcpid979054715
I've included a copy of the news release below:
Navy JAG AT FOREFRONT OF legal REcruiting with WEB VIDEO
TrueView Video
Captures the Experience of the Navy JAG
July 10, 2007
—The U.S. Navy Judge Advocate General Corps (Navy JAG) has become one of the
first legal employers to produce a Web video to recruit the next generation of
lawyers. The TrueView* video, which can
be viewed on the Navy JAG’s website, was developed by Legal Insight Media, Inc., a firm that produces electronic
media for law firm recruiting and marketing.
“Given
how competitive the legal marketplace is we knew the best place to reach law
students was online,” said LCDR Colleen M. Shook, JAGC, USN, JAG Corps Detailer
for Accessions and Recruiting. “This
compelling Web video captures the sense of adventure that attracts lawyers to
become JAGs better than any other medium could.”
“The Navy
JAG is in the forefront of using Web video for recruiting,” said Legal Insight
Media President Peter Marx. “We
conducted an informal survey of the AmLaw 200 and found less than 20 percent
were using video on their career websites. Yet, they’re all competing to reach
a generation that has grown up in an electronic world where the Web is their
lifeline to everything and everyone.”
“Videos have taken the Web by storm,”
according to law firm marketing consultant and business development advisor
Larry Bodine. “YouTube is the fourth
most popular Web site on the Internet, reaching 10 percent of all the people online
every day. That says to me that video is
a must for recruiting Web pages. Static pictures and text just won’t attract
them.”
The
three-minute video highlights the experiences of Navy JAGs against a backdrop
of action-packed visuals. In addition to
being used on the U.S. Navy JAG website, it will be shown to prospective JAGs
around the country and will be available as a download from iTunes.
http://link.brightcove.com/services/player/bcpid979054715.
It also can be found on the U.S.
Navy JAG website at www.JAG.NAVY.mil.
About Legal Insight Media
Legal Insight Media, Inc.is a marketing services company that helps law firms
differentiate themselves using electronic media. The company produces TrueView Web videos and
podcasts that help to drive a firm’s marketing, practice development and
recruiting efforts. All of Legal Insight
TrueView videos authentically convey the unique character and culture of a firm
and its attorneys. They can be displayed
on the Web, within PowerPoint, in e-mails and on handheld devices including
iPods. Legal Insight Media has received honors for two consecutive years in the
Legal Marketing Association’s national and regional Your Honor Award
competition for electronic media.
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