An interesting article in the Wall Street Journal's Careers Journal discusses how companies are incorporating technologies that are popular among students to attract high-quality candidates. Some of the points made in the article:
- Employer websites were the second most common source of new hires.
- Deutsche Bank's site, which ranked first in a recent survey, has interactive videos of employees discussing their experiences working at the company. They also have a day in the life video where applicants can witness what it is like to work for them.
- Deloittee & Touche, which ranked number 23 in the survey, has videos of employees from each of their business units. A spokesperson commented that blogs and videos allow firms to exhibit their corporate culture and programs that address specific constituencies or groups.
- The director of campus recruiting for Merrill Lynch says the company plans to add podcasts and more streaming media.
There's a lot for law firm recruiters to learn from the article. It can be found at this link.
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