The upcoming National Law Journal reports that competition for summer associates is hotter than ever. The major firms are extremely busy and need associates to do the work, so they're being forced to reach beyond the law schools that they've always hired from. The number of summer hires will be way up this year.
The National Association for Law Placement (NALP) says that nationwide 50% of law schools reported an increase of 5% or more in the number of employers visiting their schools compared with 2005.
The National Law Journal article doesn't talk about what firms are doing to differentiate themselves to the law students. This is a challenge facing all the firms hiring a large number of law students. An interesting example of how one firm demonstrates their differentiation in terms of their diversity can be seen in this TrueView Web video for Day, Berry & Howard (now Day Pitney).
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