Search Engine Optimization and Podcasts

One reason law firms should have blogs is that blogs tend to rank higher in search engines than regular websites, giving them a leg up on competitors with the same legal expertise.  It's good business to be found by the search engines.  Soon that will be a reason to do podcasts, as well.  Blinkx, an early stage venture, has come up with a search capability that works a lot better than Google's for searching video and audio.

 

What's significant about Blinkx's search capability is that, unlike Goggle's, it searches audio and the audio  content of videos, whereas Google searches only focus on the words used to describe audio or video.  Blinkx uses a combination of speech recognition and other technologies to determine more accurately what's being said. 

Undoubtedly Google and others will be building enhanced capabilities in this area.  Today, Blinkx has only indexed the major media sources for its searches, but when Google has the same capability, it will certainly want to do this for the entire Web. 

Podcasts, which contain words and no images, are an ideal communication medium for search engines like Binkz's.  So if your firm want to rank higher in searches tomorrow, take a look at how podcasts fit in your Web and media strategies and get them ready for a new generation of search engines.