Legal Insight Media at UConn Law addresses recruitment of law students using Web and electronic media.

Legal Insight Media Co-CEOs Peter and Barbara Marx spoke today to members of the Connecticut Association of Legal Recruitment Administrators on the subject of "Reaching the Online Generation."

They explored the use of blogs, podcasts and Web videos to speak to law students on their own terms and within media that students relate to.  Citing research that has shown that the number one factor in a law student's selection of a law firm is their comfort level with how they fit with the people, environment, culture and values of the firm, they explained how electronic media are an ideal way to communicate.  In addition, they explained how the explosive growth in the use of iPods, iTunes, MySpace, YouTube, etc. give an indication of what to anticipate in law firm recruitment.  Finally, they demonstrated how simple and inexpensive it can be for even a small law firm to set up and maintain its own blog.